Powerful Headlines for Effective CopyWriting
Do you know what the most important part of your copy is?
- Is it the offer?
- Is it client testimonials?
- May be the formatting?
- How about images?
Actually the most important part of your copy is your HEADLINE!
What is the purpose of your headline?
Its the job of your headline to pull the reader into the copy. In most cases, the
success of a copy may depend entirely on the headline.
Even the quality of the offer will come into play once the headline has been successful.
If your headline is not good enough, your reader may never even go into the copy.
So no matter how good the rest of your copy is, if the reader does not even glance
at it, your effort is wasted.
Your headline has to give away just enough so as to create an insatiable curiosity
in your reader. After reading the headline, the reader has to feel that he is going
to suffer a loss if he does not read further into your text.
The Chicken or The Egg?
Should you write your copy first or should you start from your headline?
A copywriter I admire a lot spends almost a whole day writing different headlines
before he even starts on the copy.
In fact he writes many pages full of headlines before he goes through them and decides
to pick one or the other.
There is a reason behind this. Once you decide on the headline, it will be easy
to write the rest of your copy to support the headline.
Another very established copywriter I know, writes most of the copy first before
he starts on the headlines. He says that as he writes the copy, his headline will
come from one of the most salient benefits of the product.
Whatever you do, your copy has to follow through and support the headline.
Examples of a good headline:
A good headline may also call upon the user to do something to get something.
eg. Click here now to get 5 free reports.
A good headline may announce the promise.
eg. Warts gone in 5 days or your money back.
A good headline may create intrigue.
Eg. How to Claim Your First "Gas Rebate" Check on Jan.15
See if you can create your own headline in the format of one of these above!
If you need free suggestions on your copy, send them to me!