Keyword Research - Part 3.
Why should I spend any time on Keyword Research?
If you are like me, there will a 100 other things to do before you can get a moment
to sit down and think about researching your keyword lists. But remember, if you
spend some time upfront, you can make a lot of money you would have not known about.
If your customer is searching to buy a ‘widget’, and you happen to be selling it,
you want the customer to come to your web-site so that you can make him an offer.
If you take the trouble to work on your keywords list and properly indicate that
on your pages, your website appears in the
top on the search page when the customer enters "widgets".
And since you provided
an appropriate description of your widgets and the nature of your service in the
meta tags, the customer clicks on the link against your business name and lands
on your web-page.
How do I find the best keywords that are right for me?
Here goes. The seven simple steps to
keyword mastery.
Step 1) Start with the most common words
you use to describe your
business(or your niche, if you operate in one). These should definitely be a major
part of the keyword list. Now,if you are in the automobile service business, you
may have the following: Automobile Repair , Body Shop, Car Repair, New tires with
car repair, Wax and Shine etc. If you actually have a niche business such as Jaguar
Service And Repairs, then it becomes even more easier.
Step 2) Call your friend. Ask him how he would try to find you
on a search engine if he lost your phone number and he wanted to look you up on
the Internet. What if he forgot the name of your establishment? What if ....
Your perception of how people see you may be different from your customers' perception
of you. Add these new words to the list. Repeat this as many times as you can.