Keyword Research - Part 4.
Step 3) Find other words related to your original list.
such as names of the brands.
Lexus Repair, Lexus spare-parts, Honda kit, etc. Mix and match keywords with your
original list to find even more keywords.
Step 4) Go to google and run a search
for your widget.
See what keywords bring up your competition and what words do not.
You definitely need to add them to your list too.
Step 5) Add plurals and common
mis-spellings too. We are trying
to catch common usages. Add acronyms, geographical specifications etc..
Step 6) Now, you have to figure out as to how often people search
using each of the phrases you have identified in your list. You use the Google Adwords tool for this purpose.
We use google because google is the titan in the search field. The 600 pound
gorilla, if you will. This tool is pretty intuitive and after some playing around,
you will get an idea of how it works.
Step 7) Make sure your keywords are placed
in the following locations on you web page:
- Page Title
- Meta Keywords
- Meta Description
- Header Tags
- Alternate Description for images
- First Paragraph on the page
- Strong Tags
- Em tags
- Ordered lists and unordered lists
- Anchor Tags
- File names
- Folder Names
- Footer Tags
- Any URLs and links in your pages.
Should
I use multiple keywords in the same page?
The answer is YES!
Use as many keywords as
it makes sense. Don't overdo it. If your content becomes just a keyword trash-bin,
the users will start skipping over it and the search engines will catch on pretty
fast. It is called keyword-stuffing.
Avoid using too many keywords where it do not make sense. Also, it's best
if you have multiple pages offering up different keywords. One caveat. You need
to be aware of ‘Keyword density’. Sometimes, if your usage of keywords is too high,
and it looks like you have placed too many keywords, the search engine may not give
you the best ranking. “Sprinkling” is the key-word when it comes to using them on
each page.