How to do Keyword Research like a Million Dollars
Keyword Research stands for the identification and proper use of appropriate and
relevant and targeted words in your web-pages. A very thorough Keyword Research
Effort is imperative for the success of your Search Engine Optimization effort.
Keyword Research has become an integral part of starting up your own business too.
You also
need to be good at keyword research to be able to grow your business exponentially
by way of the Internet.
Search engine marketing is here to stay for the long term, so you might as well
get started now, if you have been putting it off.
A few years back, all you needed was to enter
the description of your business in the title tag and you were done with optimizing
your web-site. The search engines would eventually find you and you would be very
happy. Even if you did not get the top ranking you really didn't care very much.
Alas, its not the same any more. You are either in the top 10 ranking for your
targeted keywords and doing well in the search engines or you are nowhere. Not showing up
in the top 10 just doesn't cut it any more.
The field of Search Engine optimization has
become so specialized, complicated,
arcane and confusing that there are companies who do
nothing but Search Engine Optimization. It looks like the acronym SEO is bound for
immortality by becoming a byword in business.
Here are the questions I will
try to answer in this article.
- Is SEO and keywords the same thing?
- Why should
I worry about my keywords?
- What keywords are best for my business?
- Where should
I be using them?
- Should I use one word per page or a hundred? A
- Are phrases better
than individual words?
- How do I determine the best keywords for my pay-per-click/adsense
campaign?