Picking the Right Domain Name for your business - Every Single Time

One of the most difficult things I wrestled with at the start of my Internet Business(es) was the choice of a suitable domain name. I mean, c'mon, name your website after the product or service you sell and you are done. Right?

Unfortunately, its not so simple.

I remember spending a few sleepless nights before we settled on the one we finally picked. In fact I even booked a few domain names that we never used eventually. Of course we never had a book such as this to guide us in our domain naming adventure.

And its getting more difficult by the minute. After all, your domain name is something that you will be most likely living with for most of your waking hours.

As far as picking a name for your business is concerned, you can even find professional naming firms that offer just such a service. The cost may vary anywhere from $1000 to upwards of $30,000. There is a reason people are willing to pay that kind of money.

The name of your domain determines your success on the web to some extent just like the name of your business does in the offline world.

At the same time, there are a few things that are not so similar.

People have to type your name in before they get to your web-site, your criteria change when you consider a domain name.