Picking Domain Names
1. The name should be reflective of your business. This of course, goes without saying. It should also be reflective of you. It will be appearing quite often right under your name on your business cards, letterheads, etc. May be even your check books, vehicles and quite a few other places.
2. It may reflect the structure of your business.
If you are a professional, you can have your full name as your business. On the other hand, if you are an incorporated organization, you need something better than just your name. If you are a work-from-home type of business, you cannot call your web-site momandpopinc.com. Even though there are no domain naming rules right now, it is just better to make it easier for your customers. Also, it would be a good idea to avoid creating a wrong impression in your customers' minds.
3. It should be easy to use(type in). Spelling the name should not be difficult.
Opthalmologists.com is okay if you are a B2B firm but don't use it if you do not expect the average person to know your spelling.
4. The name should be memorable.
Everyone remembers Stupid.com or Hotmail.com. Shorter is always better in this case. If it is not short, it has to be something people can remember easily.
How do you make a domain name memorable?
You evoke an emotion in your customers hearts. You identify with a strong feeling they are already feeling and name it. Eg. "InsuranceCompaniesAreStupid.com"
5. It could describe your entire business.
Dictionary.com says everything about the business in its domain name. Anyone coming to the site does not expect to find a car dealership.
6. It should be relevant to your target market.
If most of your customers are baby boomers, they may respond to fight-diabetes.com than better-health.com. A irreverent
term may jive better with teeny-boppers than a respectful one.