Picking the right Domain Names
14. Consider using action verbs. BuyDomains.com, GetMarried.com etc. In fact, Learn, Get and Buy are the most prominent words that figure when using action verbs for the domain names.
15. Consider using a geographical specification if you service only a definite local area. If the more generic term for your business is taken, you can consider using the geographical location.
Many people use "America" or "USA" at the end to distinguish their web-site from others of the same ilk.
Remember though, that you only fooled the search engine. Unless you prominently display the name on the content of your web-site, you can confuse your human users. Eg. motorcycle.com and motorcycle-usa.com.
Along with State or county boundaries, you must also consider what country your business operates in. As per the domain naming convention, each country has been provided with a 2 letter abbreviaion for domains.
Eg. US gets .US and UK gets .UK.
Tuvalu got .TV which the country leased out to a private operator in return for a windfall for each of the country’s residents. Talk about fortune falling on your lap.
16. Consider using specification terms like factory, central, expert, consultant, service, warehouse, secrets etc. This is a carry-over from the traditional naming model. Think AnimationFactory.com, Comedycentral.com, SalaryExpert.com, StockConsultant.com, AirportService.com, MattressWarehouse.com, WindowsSecrets.com etc.
17. Avoid using more than 3 words.
Unless of course, they are short and sweet. And memorable. Or part of the folklore in your niche. There are always exception to this rule. I suggest you keep your domain name to 2 words maximum if you can help it.
18. It should be available in the .com domain.
This is one of the bigger problems you face when you are ready to buy your domain. You need to find your domain name in the .com domain unless it is a government site(.gov) or a non-profit(.org) or an educational site(.edu). Quite a few sites use ".net" as ".com" domain availability becomes rarer by the day.
Most people automatically type in ".com" and hit the Enter key due to force of habit. If you have a competitor with the same domain name but ending in .com, your business just took a hit.