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Richmond, Va Marketing
Breakthrough Marketing Strategies & Services
for the Overworked Entrepreneur


Marketing for Non-Profit Organizations.

 

  •   Are you working / volunteering for a non-profit agency?
  •  Are your sources for funds drying up slowly?
  •  Is the recession going to affect what you have been doing?
  •  Are you concerned that its becoming more and more difficult to raise funds to carry on your good activities? 
  •  May be you are wondering what else you could be doing to further your cause!
  •  May be you have a celebrity available to espouse your cause but don't know how to use him/her.

 

Contrary to popular belief, no-one can benefit more from marketing than a non-profit organization providing charitable services. In all other  cases, people know what they are getting out of it when they spend their hard-earned money. The benefit to them is almost always measurable and very often tangible.

 

Not so, in the case of charitable services.  People need to be informed, beseeched, swayed even persuaded to part with their money so that someone in an unfortunate situation can benefit.   Also, very often the person who writes the check does not get to see the results that the money accomplished. This creates a sense of disconnect between the benevolent giver and the hardship-inflicted receiver. This only makes your work more difficult.

 

The looming recession is not good news for any business, let alone your charity. People tighten their purse strings. Discretionary spending goes down and belts are tightened almost every where. In lean times, charitable donations are the hardest hit.  

 

 A good marketing presence can often be the difference between you helping thousands or hundreds of thousands.

 

But there is relief in sight. 

We have expert copywriters amongst us who can turn the ebb tide on its head. Whether people donate or not often depends on an impression the solicitation letter makes on them.

We know how to pluck their heart-strings and get them to open their wallets. We know how to get them to feel the pain felt by a child in Namibia dying of AIDS. We know how to get them to empathize with a child in hospital in Virginia for whom living is a daily battle against disease.

 

We are committed to doing our share for the benefit of our community.

  • To this end, we choose a few charitable non-profit organizations to work with at zero cost every year.
  • We can help you with your marketing strategy, create market spend budget and help with implementation among other services.
  • We can provide a boost to your fund-raising by creating products that people will want to buy for a charitable cause.
  • We can also help you write winning sales letters. Our experts will tweak and re-write your letters to derive maximum mileage out of them.  
  • If you have been seeing waning response to your sticker based mail, we may just be the answer you were looking for.
  • We can work with your in house people to create and implement a campaign both online and off aimed at creating awareness among your target market.

 

So, if you are at the helm of a non-profit charitable agency, or you are responsible for co-ordinating fund-raising, call or email us right away. Click on the link at the bottom of this page to get in touch with us.

 

Dave Kumar,

President,

Noble River Ventures.