Dear Soon-to-be-Big Business Owner,
You might already know that most small businesses fail within the first few years of starting up. Most others barely get by even with the entrepreneur (and family) working almost 15 to 16 hours a day. Are you one among these?
Let's be frank here for a minute!
When you started your business, did you expect to be working so hard? Was one of your goals to "spend more time at the office"? - I think not.
You may have found the need to work more and more as your business increased in size. Did you find yourselves spending more time at the office taking care of busy work and tying up loose ends until your late hours became the norm than the exception?
You started your business because you are passionate about solving a problem, didn't you? You are passionate about providing a service, delighting your customers and above all, you enjoy the process of innovation.
So then, just how much time do you spend on innovation?
When was the last time you dedicated time for innovation? When was the last time you derived the satisfaction that only comes from doing something you love to do? Are you stuck doing things you hate? Including Marketing?
Research suggests that more small business owners are working harder than ever and getting far less accomplished than they were 5 years ago.
How about you? Is your business where it needs to be?
Are you at the forefront of your market, or lagging way behind?
Are you working ON your business or IN your business?
Are you gaining new clients every month?
Are you retaining existing customers?
Has your business become a revolving door?
Do you have to keep bringing new customers in just to keep the wheels turning?
Can you say with 100% conviction that you are able to absolutely delight your customers?
Only businesses that have a web presence survive!
What's your situation?
- Do you have a customer-centric website?
- Who do you turn to when you need a new website done?
- How old is your existing website?
- How about launching a new product or service?
- Do you know how people come to your web-site?
- Do you know why they come?
- Are they ordering on your site?
- Do they find all the information they seek at your site?
- Is there any key point lacking on your site which drives visitors away?
The three obstacles that prevent 4 out of 5 Small Business Owners from becoming Great Entrepreneurs.
Obstacle #1: They don't have the expertise.
Obstacle #2: They don't have the resources.
Obstacle #3: They can't take the risk.
In a moment, I'll show you how you can fill the gap between your small business of today and your BIG business of tomorrow.
Do you spend more time managing your business than growing it? Are you overtaxed in managing the vendors, suppliers, staff, taking care of inventory and keeping your customers satisfied?
Innovation is absolutely necessary to create and maintain your company's lead by creating more and better products. At the same time you need to improve your marketing to bring in more, higher paying customers who buy your products more often?
How do you free up your time so you can get back to innovation?
Here is your answer -
Do not try to do everything yourselves.
Find the right people to do the jobs you don't want to do. Or the ones that you cannot do well, or those that you don't have the time to do!
What you need is an expert in Marketing!
- Someone who takes care of marketing functions for you ( so you are freed up to do other things)
- This person creates systems (so your staff can work with the least possible direction)
- He keeps abreast of new developments in the marketing field(so you can beat the competition every single time)
- Keeps an eye out for new opportunities and markets for your business to go into.
This sets you free to do other things you are better suited for - like Innovation; for instance!
With the help of a marketing expert, you can put in systems that will grow your business without actually needing to do everything yourselves. You can spend more time taking care of things only you can do as the business owner and let the expert do all the legwork. With the help of an I.T. expert, you can increase your web-presence and grow your customer base exponentially.
Here is why you are reading this!
Let me give you your life back...
Let me help you with your marketing strategy and implementation. Let me help you double your business this year.
While you take care of the innovation and most of the other functions only a business owner can perform; I take care of the marketing for you.
Important:
I only work with those I feel comfortable with. I politely decline offers to work with the others. This makes it easier for me to serve you and to channel my expertise, creativity and know-how into growing your business exponentially.
We will probably end up working together for many years. So, I might as well work with someone I like; don't you?
What can I bring to your business?
Experience gained from marketing for over 15 years. I bring the expertise gained from working at all sorts and sizes of businesses, non-profits and government organizations.
Every day I read tons of emails, articles, blogs, whitepapers and other material both online and offline regarding marketing, search engine optimization, social media, small business management, customer psychology and a myriad of other subjects. I also listen to webinars, teleseminars, view videos and help people in forums.
This is how I can stay up-to-date with the latest developments in these fields on your behalf. You are too busy working on your business and keeping in touch with your particular industry, your market and your customers. You probably don't have the time to spend on keeping up with the latest developments/trends in the field of marketing.
At the same time; all this information adds up to the enormous amount of experience I've gained working for you or other businesses just like yours doing both online cutting edge technology as well as more traditional direct response marketing.
Allow me to devote my experience and know-how towards making your business more effecient, more focussed and more profitable.
What do I do to help you grow your business?
To begin with; I help you understand your existing customers so you can create and target your offers more precisely and increase your profits while decreasing the effort needed to attain (and maintain) those profits.
1) Understand your customer: I help you find answers to and clarify understanding of your customer by segmenting your database:
- Who is my customer?
- Why is he my customer?
- Am I meeting all his current needs?
- Is there anything else I can offer so that I can serve him further?
- How am I going to spot his future needs?
- How do I need to adapt to serve his future needs?
2)Product Generation: I study your current offerings and work with you to
- craft new offers for existing clients.
- create new products and services to offer existing clients.
- create targeted mailings to bring in new clients
- increase the actual and perceived value of your offerings so you can make more profit from the same number of customers by charging more for your products and services.
3) Online Marketing & Search Engine Optimization: I help you tap into new markets and create new business online for you by streamlining and improving your existing web-sites or creating new ones. I'll improve your page rankings and placements in the various search engines by using Search Engine Optimization both onsite and offsite. I know how to use the various social networking sites to improve your link popularity and eventually get you more business.
4) Establish Authority: I promote your expertise in your chosen field/industry and position you as an authority figure so that your clients always remain hungry for more offerings from you.
I wish I had written the above paragraph; but the credit goes to one of my mentors; master copywriter Clayton Makepeace. Since my early days, I've learnt quite a bit from him and other masters of our days.
5) Improve copy response: I write copy that will pull in your prospect and keep his/her attention rivetted while he is educated of your products or services and feel the unstoppable urge to pull out his wallet and pay you enormous amounts of money so that his perceived long-unfulfilled needs are finally met with satisfaction.
6) Direct Response Marketing: I create and help implement your direct-response marketing campaigns which will build on as well as out-pull any campaign you may have run before.
7) Email Marketing : I work on your email marketing campaign so you have an ongoing communication with your customer and he is pre-sold on the next product being marketed by you and will not stop until he owns every product of yours.
8) Lead Generation: I create whitepapers and other captivating give-aways to bring in leads and then convert them to hot prospects and eventually lifetime customers.
9) Improve response: I work with your inhouse staff to test and re-test all creatives, copy, headlines, subject lines, lists and emails to wring out the last drop of return on your investment from every asset.
10) Get rid of bottlenecks:I identify bottlenecks in your workflow and provide solutions to rectify them or find someone who can and get him/her to help you.
11) Joint Ventures: I identify work you or your staff may be doing that may be a good target for outsourcing and find good partners for you to work with for mutual benefit.
Here is my PROMISE to you.
I promise to treat you with the utmost respect and humility. I promise to value your opinion and always work towards the betterment of your business. I promise to respect your vision and your acumen. I promise to keep your interests first and foremost in all matters concerning your business.
Look, its important to me that I help you. And I am willing to prove it to you. How? By making you an irresistible offer.