33 Negotiation Tips To Help You Come Out AheadIf you are in business, you Negotiate! You negotiate with your partners, employees, auditors, vendors, bankers, competitors, lawyers. Every person you meet in business will negotiate with you for a better deal; and you do the same with them. Even in personal life, you are always negotiating. Here are a few examples. Your wife wants [...]
Is Your Startup Set Up To Fail?We’ve all heard it often enough. 95% of all small businesses fail within the first 5 years. The problem is that all the knowledgeable sources never mention why they fail. Having dealt with numerous clients over a long period of time and having averted failure many times over, I decided to take a whack at [...]
12 Tips on Using QR codes In Your MarketingQR codes are meant to avoid the need for typing in your web address into a smart phone (which usually carry a very small keyboard). Over the past few years, we have seen marketers adopt QR codes in a big way. Here are some ideas to keep in mind when using QR codes in your [...]
Why You Need A Hosting Service ProviderAs you start your online business, one of the first things you do is to identify a hosting company to host your website. You need to host your websites for a number of reasons. I list just a few of these reasons here. Most websites are online 24 hours a day; seven days a week. [...]
Marketing Mythbusting : Caveat EmptorFor ages, we’ve heard the phrase Caveat Emptor – Let the Buyer Beware. And for years, it has been true. It was up to the customer to do the due diligence. If you were not careful, you would be taken for everything you had, and there was nothing to be done about it. Boy, have [...]
25 Rules for Using Images on the Web An image is worth a thousand words. This sure is a cliche, but has been true for thousands of years! Even today, a picture trumps text on your page by a huge margin. A glance at the above image is enough to understand what the artist wants to convey. So, it may be worth [...]
24 Sources of Financing For Your Growing BusinessI thought I’d make a list of the various sources of financing for any startup or growing business. This is only a small list to get us started. Please feel free to add to the list by commenting below. Initial Public Offering (IPO) Venture Capitalists Angel Investment SBA 7(a) loans Local Business Incubators Other Government [...]
schema.org – Markup Language Every Marketer Must Knowschema.org – Markup Language Every Marketer Must Know. This article has information regarding schema.org the common markup language that is used to give special meanings to different parts of your content. For example, Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries… Embedded non-text objects: AudioObject, ImageObject, VideoObject Event Organization Person Place, LocalBusiness, Restaurant… Product, Offer, AggregateOffer [...]
99 Social Media ToolsI came across this awesome ebook from Hubspot, The 60 Second Marketer and Mobilize! It was too good not to send out to you – my dear readers! Disclaimer: I have NO AFFILIATION with any of the above mentioned entities! 99 Social Media Tools Enjoy Your Greater Profits! Filed under: Social Media Marketing, Tools For [...]
12 Direct Mail Tests12 Direct Mail Tests
A reminder of what you can test in your direct mail package. Even if you have a winning package, you should always keep testing; because people get tired of the same thing eventually.
In direct mail, you Never NOT Change The Winning Team!
